Launch

Every great firm starts with a conversation — and from that, a vision takes shape. We bring that vision into focus, pressure-test its potential, and build a clear, compelling roadmap for launch. From defining what sets you apart to crafting your go-to-market plan and exploring financial and funding options, we give you the strategic clarity to launch with purpose — and the insight to make an informed, confident go-or-no-go decision.

A strong launch starts with a solid financial foundation. Having explored all funding options – from self-funding to alternative lenders – we guide you through securing any required third-party financing with clarity and confidence. With funding in place, and supported by month-by-month cash flow forecasts and five-year P&L summaries, you’ll launch with complete financial visibility, security and control. Operationally, we make sure nothing is left to chance. From conflict checks to billing readiness, everything’s in place so you can start strong – from day one.

With careful consideration of tax, regulatory, and personal business needs, we finalise the optimal structure for your firm and handle the registration of all necessary entities. From governance frameworks and partnership agreements to scalable operational processes, we lay the groundwork for a firm that’s not just compliant, but built for long-term growth. We liaise directly with regulators and insurers, implement key policies and procedures, and ensure every decision supports your future success.

Building the right team is essential to your firm’s success. We help identify top talent in the market – from partners to employees - and craft compelling, differentiating propositions and compensation models that bring the right people on board to deliver your vision. We’re thoughtful about aligning talent to your strategy, while also recognising individual ambitions – creating a culture shaped by your goals and powered by your people. By establishing robust payroll and benefit policies upfront, your foundations are set for long-term, scalable success.

Built around your launch strategy, we define and deliver the technology your firm needs to thrive. From sourcing document and practice management systems to purchasing your computers and telephones, we create a seamless, modern, secure setup – ready from day one. With full support from setup to adoption, you’ll be ready to serve clients and start billing immediately – with systems that empower your team from the start.

Your firm’s brand is its identity, and we’ll make sure it stands out. With your strategy and positioning finalised, we’ll work to develop a visual identity that reflects your core values and speaks directly to your audience. We’ll refine your messaging to ensure your brand’s story is clear, compelling, and impactful. We don’t just define your brand – we bring it to life. By creating high-impact assets and templates, we ensure consistency across every touchpoint. With your brand established, we’ll build a tailored marketing strategy that elevates your firm’s presence and sets you apart in a competitive market.

We help you define a space strategy aligned to your goal and culture. We’ll help you assess location options, secure your registered address, manage any fit out and ensure it is ready for day one. As the firm grows, we help ensure your working environment evolves whether through serviced offices, sub-lease arrangements or longer-term lease environments.